Social Media with Emily

Scrub Daddy is a popular cleaning tools company founded in 2012 by Aaron Krause. The company was featured on ABC's Shark Tank which led to a deal with Lori Greiner that gave Scrub Daddy the power to sell products in major retail stores. Ever since closing a deal with Lori, inventor and entrepreneur, Scrub Daddy has become the most profitable Shark Tank product, worth $200 million. Even though the company got the money they needed to grow the business, they still needed to market through social media to gain new customers and promote their products. Scrub Daddy decided to take a risk and market their products in an unconventional way. The company uses six social media platforms as marketing tools: Facebook, Twitter, Instagram, Pinterest, YouTube, and TikTok. The way the company likes to advertise is through posting memes and other funny content. They are up to date with trends and use them to their advantage when creating social media posts. Connecting with customers and followers ...

Ethos, pathos, and logos are well-known and often used methods of persuasion. These techniques have been utilized by many companies for decades, both alone and in conjunction with each other. The best-selling spirit in America today is no exception. Tito's Handmade Vodka was established in Texas in 1995. After a long, uphill battle, they are the top selling liquor in the United States. With hundreds, if not thousands of vodkas standing in their way and fighting for the same title, the marketing team for Tito's quickly realized they needed something other than their product to grasp people's attention and create a following. That is where pathos came into play with the saying; "the vodka for dog people." The method of pathos persuades an audience by evoking certain emotions that the consumer is presumed to feel. Tito's hit a landmine when bringing in dogs, the most commonly owned pet in America. They were highly aware that "a man's best friend" is...