Social Media with Emily

Ethos, pathos, and logos are well-known and often used methods of persuasion. These techniques have been utilized by many companies for decades, both alone and in conjunction with each other. The best-selling spirit in America today is no exception. Tito's Handmade Vodka was established in Texas in 1995. After a long, uphill battle, they are the top selling liquor in the United States. With hundreds, if not thousands of vodkas standing in their way and fighting for the same title, the marketing team for Tito's quickly realized they needed something other than their product to grasp people's attention and create a following. That is where pathos came into play with the saying; "the vodka for dog people." The method of pathos persuades an audience by evoking certain emotions that the consumer is presumed to feel. Tito's hit a landmine when bringing in dogs, the most commonly owned pet in America. They were highly aware that "a man's best friend" is...

Traditionally, most businesses use social media platforms as a professional marketing tool. They are strategic and take a lot of time to curate information that will best represent them. They want to be taken seriously, so they work hard to create the best possible image for the company. For example, the technology company, Apple, uses high quality photos and posts content shared by Apple customers. They do this because their brand is all about technology and showcasing the quality of their products, so this type of content works best for them. While elaborate pictures and captions are perfect for Apple, it is not the best idea for all brands and businesses. Knowing your audience is key to creating a strategic marketing plan. Now let's talk about a company that uses social media to market in a very unique way. Link to Instagram Post Chipotle has a different approach to marketing on social media which is more comical and fun. The company focuses on advertising in a non-traditional w...

While social media has become a primary platform for marketing in the recent years, there is an argument for over-saturation as well as incompetent use in the practice. Facebook, Twitter, TikTok, Instagram, Snapchat, and many more platforms use user-generated and generic ads to bring in revenue and encourage product purchases. The key to success in this type of social media marketing is bright, trendy, and specific advertising that appeals to the user of said application. Popular brands and high level marketing teams do this type of advertising extremely well. Their ads are well placed and timed and appeal to a wide variety of users. The group that struggles with social media marketing and advertising is the small business population. One prime example of this is a local public golf course, RiverPines Golf. RiverPines Golf is a public golf course located in Johns Creek, Georgia. RiverPines has several courses, a driving range, snack bar, pro shop, and more. Compared to private golf cou...

Since the early 2000s, social media has grown tremendously and now plays a major role in many lives today. People use various social media platforms to share information, connect with others, advertise, market, and so much more. Instagram has users that are influencers, business owners, brand ambassadors, etc. Due to the fact that social media has gained so much popularity, it can be used as a beneficial tool for companies and organizations. There are ways that businesses can market through different platforms to promote products and services.  As this blog continues for the next few weeks, the content will focus on strategic ways businesses use social media to market their products and services. Social media gives companies a chance to grow their brand, gain new clientele, reach target audiences, network, etc. Engagement on platforms helps to create relationships and improve brand loyalty. The desired media platform can be determined by evaluating demographics of the target market...